The underwear track is now in a state of flux, and the biggest headache for brands is: Should they spend money on customization, or should they test the waters with ready-made products first? This is actually walking a tightrope between "cost, speed, and differentiation."When doing customization, the goal is to be "unique". The design is your own, the brand tone is strong, consumers think it is high-end, and the premium space will naturally be high. This is the only way to make the brand long and lasting.The purpose of making spot goods is "fast" and "saving". You don’t have to spend too much money, and you don’t have to wait for a long construction period. You can sell the product immediately. It is especially suitable for teams that are just starting out or are short of money. It is most cost-effective to test the market response.Therefore, many smart traders are now playing a "hybrid approach": first use spot goods to "explore" the market to see which models are easy to sell; when the data comes out, they will upgrade those popular models into customized models to keep profits and brand awareness in their own hands. This is probably the most stable and profitable path at present.